I don't start with a drawing.
I start with your brand.
Hey, I'm Scott Hofford — a brand illustrator who researches first and draws second.
That means every project starts with understanding what makes your brand specific: its history, culture, and the story only you can tell. The illustration comes after — built from that foundation, not applied on top of it.
From comprehensive Iconoflage® brand narratives to packaging and environmental graphics to editorial work, the approach is the same regardless of scope. Research shapes the concept. Craft executes it. You get illustration that couldn't have been made for anyone else.
How We Can Work Together
Every project is different — scope, scale, timeline, and what success looks like. What doesn't change is the process: research before sketching, strategy before style, your story before my hand.
Iconoflage -
Brand Narrative Systems
Your brand's complete story — founding moments, culture, values, and vision — translated into a dense hand-drawn visual language of 100–300+ custom icons. One system that scales from HQ installations to merchandise to digital, built to last years not campaigns.
Best for: Brand milestone celebrations, corporate installations, retail environments, comprehensive merchandise programs.
Brand Illustration -
Custom Visual Storytelling
Hand-crafted illustration built specifically for your brand — not a style applied generically, but work grounded in who you actually are. Packaging that stands out on shelf, environmental graphics that transform a space, merchandise worth wearing.
Best for: Product packaging, environmental graphics, merchandise design, illustrated brand asset libraries.
Editorial Illustration -
Publication-Quality Work
Custom illustration for magazines, brand content, and editorial platforms. Research-driven work that serves your content — not decoration layered on top of it.
Best for: Magazine features, brand thought leadership, industry publications, corporate communications.
The Work
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Dutch Bros Coffee
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Run the Jewels
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Old 99 Brewing Co.
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Aioli
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Mapping Speed
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New Image Brewing
What clients say
Let's Talk About Your Project.
Tell me what you're working on — the brand, the brief, the timeline, and what success looks like. I'll tell you whether it's a good fit and how I'd approach it.